Leads are the most crucial aspect of success for small businesses. Without leads, your business would most likely fail. Every business requires a steady stream of leads which in turn allows your business to grow your email list, customer base, and increase revenue. But without a proper lead generation strategy, you will lose a significant …
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SEO is viewed as an unnecessary expense by small businesses and startups. Small business owners are generally very busy people. While many small business owners recognize Search Engine Optimization as an important marketing tactic, most don’t have the knowledge or the bandwidth to invest in SEO. The current trend depicts the fact that SEO is …
The current trends in digital marketing revolve around content. Your customers, leads, and audience members want informative and valuable content from you and your brand. Not just that, this content needs to be put out in a way that reaches the audience naturally and organically rather than being disruptive. Content marketing helps brands and businesses …
Having a considerable social media presence is vital for small businesses and startups. The fact that 48% of the world’s population is on social media consistently, makes it compulsory for any small business or startup to establish and boost its social media presence. It is a given that small businesses and startups don’t have massive …
How Facebook Ads help Small Businesses and Startups? Read More »
Currently, 48% of the world’s population is on social media. It has potentially become the most influential virtual space, not just used for social networking but also for digitally advertising your business and its products/services. There was a time when businesses could opt to invest in social media marketing but that is no longer the …
The internet not only altered the way consumers research and come to a buying decision but also changed the way companies advertise and sell. Before the internet, tracking campaign data and analyzing the results was not possible. Now, even small businesses can gather campaign-related numbers and measure the results as they happen. The internet has …
What is Performance Marketing and Why is it Important? Read More »
The marketplace, as we knew it a decade ago, has completely transformed into a digital marketplace, with the constant improvements in technology. According to Forbes, 82% of consumers conduct online research before buying a product/service. Another survey by Tech Crunch reports that 79% of the people shop for products/services online. Startups and small businesses are …
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The current trend when it comes to customer behavior revolves around the customer indulging in thorough research regarding the product or service that they want to buy. In such a scenario, if you and your products/ services are not available for the customer to research, you as a small business would be losing out on …
How To Increase Brand Awareness For Small Businesses? Read More »
According to NASSCOM, India added 1600 tech startups in 2020, making it the third-largest tech startup country in the world. As per startupindia.gov.in, there are approximately 2-3 tech startups initiated every day. All these new brands have to compete with large corporates and long-standing companies. Their primary focus is on utilizing digital marketing for startups …
Top 10 Reasons Why Startups Need Digital Marketing Read More »
