Knowledge area

Information on Digital Marketing, Business Innovation, Strategic Marketing, Content Marketing, Brand and Product Management, Integrated Marketing Communication, Creative Design, Advertisement & Film makings for small business, startup, SME, MSME, and big firms.

google ads for small business

How Do Google Ads Help Small Businesses Grow and Expand?

Brand recognition? Indeed. Targeting the right audience? Undoubtedly. Smart technology? Affirmative. Nice. But is there any tangible evidence out there of how small businesses have actually used Google Ads to climb up the growth ladder? Oh yes, we have scouted the internet and now present to you just these companies. And as is our won’t …

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Facebook ads for small business

How is social media marketing important for small businesses?

At your wits’ end figuring out whether Twitter or Facebook ads for small business can really put you in the public eye? Here’s how they do! Social media advantages for small businesses Ever wondered how David trounced his Goliath?! We believe small, agile companies, with their adaptable weapons for age-old battles, can often come out …

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affordable digital marketing for startups

Affordable Digital Marketing Strategies for Startups!

Marketing has come a long way in the past 50 years. Especially in the last two years, marketing has taken a huge leap and has evolved at a pace faster than ever experienced before. With the advancements in technology and our ever-increasing dependency on the internet, digital marketing has garnered immense potential to solve the …

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Lead Generation Campaign Ideas

A Guide for Lead Generation Campaign Ideas

No matter if you are a small business or a large multinational company, the common challenge that all organizations face is effectively implementing Lead Generation campaign ideas. Most companies understand that they need to indulge in activities that help in generating leads for their businesses but when it comes to strategizing and actually seamlessly implementing …

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lead generation for small businesses

Top 20 Lead Generation Ideas For Small Businesses

Leads are the most crucial aspect of success for small businesses. Without leads, your business would most likely fail. Every business requires a steady stream of leads which in turn allows your business to grow your email list, customer base, and increase revenue. But without a proper lead generation strategy, you will lose a significant …

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seo services agency

Why Is SEO Critical For SME Businesses?

SEO is viewed as an unnecessary expense by small businesses and startups. Small business owners are generally very busy people. While many small business owners recognize Search Engine Optimization as an important marketing tactic, most don’t have the knowledge or the bandwidth to invest in SEO. The current trend depicts the fact that SEO is …

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content marketing services

What Is Content Marketing And How To Do It?

The current trends in digital marketing revolve around content. Your customers, leads, and audience members want informative and valuable content from you and your brand. Not just that, this content needs to be put out in a way that reaches the audience naturally and organically rather than being disruptive. Content marketing helps brands and businesses …

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