What is the importance of a website for small businesses?

my big brand story

“Rasode mein kaun tha?” For all those who answered ‘Rashi thi’, congratulations on keeping up with the trend. Life, thanks to social media has become more about creating a brand for yourself, using your talent and skills, making relatable content for the masses to consume. That is exactly what Yashraj Mukhate did. He used Instagram, to create and promote his very own personal brand.

Websites can act like social media for Small Businesses, enabling them to showcase and promote their products and services, eventually helping them create a unique brand. People nowadays, heavily depend on the internet for their information. Startups and small businesses should be making the most of it by utilizing brand management solutions, to create a brand and promote it using their website.

Despite the growth in technology, the number of small businesses using a website is surprisingly low. Just like having an Instagram handle or a Facebook profile or a Twitter account is the key to making a personal brand for an individual, similarly, websites are extremely important when it comes to exposure and modern marketing for small businesses.

There has never been a better and more important time than now, to invest in a website for startups and small businesses. With the constant improvement in technology like the Internet, the value of having a website for your businesses is increasing exponentially.

Website-The go-to brand management solution:

According to Wikipedia, a Website is a collection of web pages and related content that is identified by a common domain name and published on a web server. All publicly accessible websites collectively constitute the World Wide Web(www). There are currently 4.66 billion active internet users worldwide and 65.6% of the entire world’s population has internet access which makes it the most viable platform to promote and scale up your brand.

The current trend is that all small businesses run lean operations. Spending money on important and urgent matters is the priority. Many entrepreneurs say that they don’t possess the required skills, money, or time to build a website for their businesses. Another major reason that 30-40% of startups and small businesses don’t prefer having a website is that they’re using social media to promote their brand.

This thought process is changing quickly though, especially with Covid-19 making traditional business more difficult. Contrary to what 30-40% of the small businesses might believe, a well-functioning website is not only the best way to create, establish and promote a brand but it is also an important brand management solution that is required by all businesses to succeed.

7 reasons for a small business to have a website:

We’re going to list out 7 concise reasons why startups and small businesses should consider the website as an integral and important part of the business:

  1. Credibility:
    One thing that the internet has achieved is, it has made consumers more aware and self-sufficient. Most consumers, before buying a product or availing a service, research thoroughly online for the options available and then make a decision. Having a website as your brand management solution enables consumers to trust your brand and assures them of your credibility. A website that is user-friendly, engaging, and informative often leaves a great first impression. No matter how good your products or services are, if the consumer is unable to find your website on Google search engine, all your hard work goes down the drain. 
  1. Salesman of the year:
    Watch out sales team, the website is here! A website can become a small business’s best-performing salesman. Especially during these tough times, when Covid-19 has shut down most of the traditional forms of selling, a website can make sales for you even when your business is technically closed(Business hours). Not just that, in addition to meeting all the sales targets, a website can help you with lead generation as well. Incorporating a product/service list, an e-commerce store, or a booking calendar along with convincing call-to-action and brand management solutions can help you increase your sales through your website. 
  1. Brand Management solution:
    Through the content published on the website, you can control your brand personality, brand story, and business information. As you build the authenticity of your brand, your authority with the search engine and the visitors also increase. Creating compelling content which is in line with your brand philosophy not only helps you establish your brand as trustworthy but also increases visibility. Another advantage of having a website is that you can publish positive reviews and testimonials permanently for social proof. 
  1. Own your Brand Identity:
    Having a website means you own a domain name (www.yourbrand.com) which helps in establishing a strong brand identity. Additional to this, you can also set up email addresses for the employees, your company, and yourself which helps in strengthening your brand identity further. This feeling of ownership helps the employees develop a sense of belonging towards the company too. Utilizing these brand management solutions can go a long way for your brand. 
  1. Compete at the highest level:
    Contrary to the present beliefs, a website is not just beneficial to the big corporates and global companies but it provides a great opportunity for local businesses to connect with local consumers too. The leading search engines prioritize location and often rank results according to the local region. Website is a brand management solution that offers the opportunity to local brands to compete at the highest level. 
  1. Easy to build and affordable:
    Don’t be afraid, building a website, nowadays, is neither difficult nor expensive. The truth is, websites cost much less and have a wider reach compared to traditional advertising. The cost of building a website has drastically reduced. Several website builders that use this brand management solution, like WordPress, Squarespace, and Wix have made it immensely easy to build a website without the need to know coding. 
  1. Get ready for long-term success:
    As mentioned in the introduction, 65.6% of the world’s population has internet access currently, which is only going to increase further as time goes on. The only way to stay relevant and compete in this digital world is to mold yourself and adapt to the changes in technology. As a startup or a small business, building a website should be a priority if long-term success is the agenda.

Conclusion:

Hopefully, we’ve made our case through these concise reasons. The question isn’t “Is a website required for my business”, but the real question is “Can I afford to not be relevant in this digital era”. If you don’t have a website for your small business or startup, remember your business and your brand is invisible to 65.6% of the world’s population. FOMO (Fear Of Missing Out) much? Don’t worry, My Big Brand Story is here to make sure you don’t miss out.

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