Knowledge area

Information on Digital Marketing, Business Innovation, Strategic Marketing, Content Marketing, Brand and Product Management, Integrated Marketing Communication, Creative Design, Advertisement & Film makings for small business, startup, SME, MSME, and big firms.

Lead Generation Campaign Ideas

A Guide for Lead Generation Campaign Ideas

No matter if you are a small business or a large multinational company, the common challenge that all organizations face is effectively implementing Lead Generation campaign ideas. Most companies understand that they need to indulge in activities that help in generating leads for their businesses but when it comes to strategizing and actually seamlessly implementing …

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lead generation for small businesses

Top 20 Lead Generation Ideas For Small Businesses

Leads are the most crucial aspect of success for small businesses. Without leads, your business would most likely fail. Every business requires a steady stream of leads which in turn allows your business to grow your email list, customer base, and increase revenue. But without a proper lead generation strategy, you will lose a significant …

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seo services agency

Why Is SEO Critical For SME Businesses?

SEO is viewed as an unnecessary expense by small businesses and startups. Small business owners are generally very busy people. While many small business owners recognize Search Engine Optimization as an important marketing tactic, most don’t have the knowledge or the bandwidth to invest in SEO. The current trend depicts the fact that SEO is …

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content marketing services

What Is Content Marketing And How To Do It?

The current trends in digital marketing revolve around content. Your customers, leads, and audience members want informative and valuable content from you and your brand. Not just that, this content needs to be put out in a way that reaches the audience naturally and organically rather than being disruptive. Content marketing helps brands and businesses …

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social media marketing for startups

How Facebook Ads help Small Businesses and Startups?

Having a considerable social media presence is vital for small businesses and startups. The fact that 48% of the world’s population is on social media consistently, makes it compulsory for any small business or startup to establish and boost its social media presence. It is a given that small businesses and startups don’t have massive …

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Social media brand management

Why Is Social Media Brand Management Important For Businesses?

Currently, 48% of the world’s population is on social media. It has potentially become the most influential virtual space, not just used for social networking but also for digitally advertising your business and its products/services. There was a time when businesses could opt to invest in social media marketing but that is no longer the …

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Performance Marketing

What Is Performance Marketing And Why Is It Important?

The internet not only altered the way consumers research and come to a buying decision but also changed the way companies advertise and sell. Before the internet, tracking campaign data and analyzing the results was not possible. Now, even small businesses can gather campaign-related numbers and measure the results as they happen. The internet has …

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digital advertising solutions

10 Benefits of Digital Marketing For Small Businesses

The marketplace, as we knew it a decade ago, has completely transformed into a digital marketplace, with the constant improvements in technology. According to Forbes, 82% of consumers conduct online research before buying a product/service. Another survey by Tech Crunch reports that 79% of the people shop for products/services online. Startups and small businesses are …

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