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Founding a new startup? Amazing! How much effort, time, and money you should put into branding and your startup brand strategy? When forming branding for your startup, you need to keep in mind that the startup’s brand strategy should mirror the important fact of your positioning statement. Your branding strategy will be supported and influenced by …
In marketing, brand positioning strategy is defined as the process by which marketers try to form an identity or reputation in the minds of their targeted audience market for their product, organization, company, or brand. Brand position­ing is the heart of any marketing strategy. It is defined as the act of scheming the company’s offer …